Abdulaziz Aldayel
Research & Development Consultant
Specialized in market research, customer and competitor analysis, product development, growth opportunities, and business improvement.
An initial session to understand the challenge and define the appropriate scope of work.
The Issue May Not Be a Shortage of Activity
A company may run many campaigns and initiatives, yet without a clear link between what it executes and its business objectives.
Leadership may face multiple markets, segments, or growth paths, without clear criteria to compare between them.
Market and customer data may be collected without ever turning into clear options that leadership can evaluate.
Resolution begins by defining the challenge, gathering the needed data, analyzing it, and building clear options that support decision and execution.
Areas of Work
Areas of Work That Connect Research to Decision and Execution
Market & Customer Research
Research and studies that help companies understand the market, customers, and competitors, and answer specific business questions before expansion, investment, or business-development decisions.
- Defining the study scope.
- Collecting and analyzing market data.
- Studying customer segments and their needs.
- Analyzing competitors and alternatives.
- Analyzing influential trends.
Marketing Strategy and Market Entry
Building a marketing strategy that links the company's objectives to the market and customers, and defines segments, positioning, value proposition, channels, and performance metrics.
- Diagnosing the current marketing situation.
- Analyzing the market and competitors.
- Defining target segments.
- Developing positioning and value proposition.
- Building key messages.
- Selecting channels and initiatives.
- Preparing the market-entry plan.
- Designing performance metrics.
Establishing and Developing the Research and Development Function
We help companies establish and develop their R&D function so it connects market, customers, products, and growth opportunities, and turns research and analysis into clear decisions and development initiatives.
Scope of work includes:
- Assessing the current situation and identifying R&D gaps.
- Defining the function's role, scope, and priorities.
- Building methodologies for studying market, customers, and competitors.
- Designing a mechanism to identify and analyze growth and development opportunities.
- Building a methodology to manage ideas, evaluate feasibility, and prioritize them.
- Designing the stages for developing new products and services and improving existing ones.
- Preparing research and analysis tools and templates.
- Building a mechanism for ongoing market and product monitoring.
- Preparing the plan to establish and operate the function.
- Training the team on the tools and methodologies.
Outcome: An organized R&D function that helps the company discover opportunities, develop products and services, and take decisions grounded in research and analysis.
Establish Your R&D FunctionTools and Platforms I Use
Tools I use for research, analysis, and performance measurement — chosen per project need.
Companies I Have Worked With
Professional experience shaped by working within diverse organizations and business environments.
Abdulaziz Aldayel
Research & Development Consultant
Specialized in research and development, with experience in market research, customer and competitor analysis, product tracking and evaluation, identifying growth opportunities, and developing products and services.
His work also includes analyzing and improving business processes, developing workflows and procedures, and supporting decision makers through data driven analysis.
He focuses on translating research, data, and business challenges into clear decisions, development opportunities, and practical implementation plans.
Do You Have a Challenge Related to Market or Growth?
Start with a session to understand the challenge, review the context, and define the appropriate scope of work.